Google Ads Campaign Structure for Real Estate (Sample)
A sample Google Ads structure for a builder or property dealer: search campaigns by project, call extensions and a lead form landing page.
This is a sample campaign structure prepared by Web Orbit to show how we set up Google Ads for a builder or property dealer. It is not a live client project and it makes no promise about leads or cost per lead.
The account is split by project and by type of search, so the budget goes where the enquiries are. Ads use the property details the client provides, call and location extensions, and a landing page with a short enquiry form instead of the full website.
What a setup like this normally includes: keyword research, search campaigns for each project, negative keywords to avoid wasted clicks, call and WhatsApp tracking, a landing page, and a weekly check where we remove what is not working and put more budget behind what is.
